The Friendly Neighborhood Spider-Man app in Marvel’s Spider-Man Miles Morales helps differentiate Miles’ Spider-Man from that of Peter Parker. Serving as a direct line to the community, the app simultaneously establishes Miles as a more accessible hero while underlining the need for him to prove himself as a capable “second” Spider-Man.

Rather than hold users hostage- forcing them to engage with a confusing interface in order to access the exclusive content- Paramount should demonstrate respect for both its users and its brand.